The Double Value Up – Part I

Introduction

The Double Value Up (DDVU) is one of the, if not the, centerpiece of my game. It is a simplistic model that conveys so much about the man employing it, it is almost unfair. Initially I wrote this blog all in one post and I realized that that simply would not do it justice. So, I'm going to break it up into two or three pieces to make sure I properly convey its dynamics and value. In this post, I will explain the the foundations of value exchanges and exemplify the DDVU. Enjoy, and please share your results.

What would a PUA say in this situation?

HB (Playfully suggests): "Oh my god yea I have all these guys trying to hang out with me"

I know what would have gone through my head earlier in my PUA career. "Am I alpha if I care about other guys? Am I alpha if I let her say that and get away with it?" This mindset was the source of some tremendous missed opportunities with some very attractive and fun women.

Tyler Durden's Value Model

This next part is crucial. To understand the DDVU, you have to understand the difference between a value taker and a value giver. I believe TD's value model displays this perfectly. Consider this scenario: Mike walks into a room full of people sporting his brand new jacket and seems to be sincerely excited about the purchase. Notice the difference between the following responses: The Value Taker responds by suggesting that the jacket is old and could have been purchased for much cheaper elsewhere. The Value Neutral party simply says little to nothing. The Value Giver sincerely congratulates Mike and gives him an honest compliment on the jacket.

What are all three of these parties doing? The Value Taker is taking away from Mike's excitement. The Value Neutral party is doing nothing. The Value Giver is adding to Mike's excitement.

The Value Giver's social intuition tells him that obviously Mike is very happy about this purchase and there is no reason to shoot him down. Sure, maybe the jacket is old and maybe Mike could have gotten a better price on it. But why spoil the guy's excitement in front of everyone? Besides, you could tell him later in private about how you saw it cheaper elsewhere. Now ask yourself this: why did the value taker shoot Mike down?

PUA can be a bad way to learn PUA

If you began with the Mystery Method as I did, you were given the impression that value is somewhat of a zero sum war. That you must neg, DHV, and then qualify the girl. And this works on some girls. But it puts you in the frame of value wars pitting your value against hers. To be frank, that's lame. Don't believe me? What does DHV stand for? "Display of HighER Value." Why not just "Display of High Value."

The neg, hoop theory and even DHV stories function to take value away from the target and add value to yourself. In essence you are taking the pedestal out from under her and using it to prop yourself up.

The Double Value Up

HB (Playfully suggests): "Oh my god yea I have all these guys trying to hang out with me"

ME (with a sincere smile): "I don't blame them."

Where the neg aims to decrease the value of the target and the DHV aims to increase your value, the Double Value Up is a comment that increases the value of both parties. And the results are epic. She will pause and look at you for a moment in awe. I promise you that there is not a single thing in my study of social dynamics that has had such a profound impact on my social life. With women, with men, and even with family.

Why this works, and more examples coming in parts II and III. Till then, please let me know what you think.